Digital Impact

Renacer promotes literacy, beginning with health literacy, alongside Spanish-language communication and access to trusted information for Spanish-speaking communities across our service area.

Our digital reach extends to 1.5 million followers across YouTube, Instagram, Facebook, TikTok, and podcast platforms, and is integrated into every initiative we operate.

We operate Impacto Digital as our digital outreach and Spanish-language health communication initiative. The initiative carries our voice into the homes, phones, and trusted media of Spanish-speaking communities across Central Florida and beyond, with a digital audience of 1.5 million followers across YouTube, Instagram, Facebook, TikTok, and podcast platforms.

Impacto Digital integrates with every other initiative we operate, extending the reach of hunger relief and event communication for Asistencia Alimentaria, hurricane preparedness and emergency mass communication through Centro de Resiliencia, community health education in support of Community Health Initiatives, and youth recruitment and engagement for Desarrollo Juvenil. The initiative contains two projects: Bitácora, our Spanish-language health education media platform, and Positivo para Vivir, our HIV prevention and care coordination program.

Bitácora Project

Renacer produces localized health information in Spanish across multiple platforms, catering to our community where they already are.

Bitácora serves as both a health literacy platform and an emergency mass communication channel, produced in our own studio for Spanish-speaking communities where they already are.

We produce Bitácora, our Spanish-language health education media project, as part of the Impacto Digital initiative. Bitácora is a video podcast and a vital community resource that has showcased major community influencers, leaders, and trusted voices across Central Florida. It is a multi-platform program of episodes, posts, and audio and video content distributed across our verified channels on YouTube, Instagram, Facebook, LinkedIn, TikTok, and podcast platforms, designed to meet Spanish-speaking communities where they already are. Production runs in our own studio, and content is shaped by the same community health priorities that drive our other initiatives, including HIV prevention and stigma reduction, mental wellness navigation, hurricane preparedness, and care for older adults.

Bitácora delivers both health education and mass communication: during declared emergencies, hurricane response, and public health events, we activate Bitácora to deliver evacuation guidance, public safety information, and recovery resources in real time and in the language of the community. In ordinary operations, Bitácora drives in-person participation in our events and connects the digital audience to the wraparound services delivered through our hunger relief, community health, and youth programs.

Season 3 of Bitácora (January-June 2025, 23 episodes) produced an aggregate engagement rate of 3.00%, above the healthcare industry benchmark of 1.2 to 2.1%, with a cost efficiency of $0.045 per view.

Pineapple Healthcare sponsored Season 3 of Bitácora. Featured organizations on Bitácora include Mil Mujeres (immigration legal services), Hispanic Family Counseling (whose Founder and President Dr. Denisse Centeno Lamas appeared in September 2024 on suicide prevention), Mujer Emprende Latina FL, the Farmworker Association of Florida, Hispanic Access Foundation, Central Florida Foundation, Hispanic Federation, The Nucleus Orchestral Program, and Nuevo Sendero (women's health).

Positivo para vivir

Renacer promotes quality of life and thriving outcomes for people living with HIV by reducing stigma, connecting people to care, and providing trauma-informed peer support through trained Community Health Workers.

Our model integrates HIV care with faith-rooted stigma reduction, trauma-informed CHW delivery, and a digital-plus-in-person hybrid approach serving nearly 3,000 people each year.

Positivo para Vivir is our HIV prevention and care coordination project under the Impacto Digital initiative. The program began as an HIV stigma reduction effort in religious communities and today is a hybrid program with both digital outreach and in-person direct services, serving nearly 3,000 people each year at our events and reaching thousands more digitally. The program is delivered through Community Health Workers with formal training and experience in trauma, addiction, and family and marriage counseling.

Positivo para Vivir offers HIV education and prevention information, linkage to clinical testing and treatment, trauma-informed peer support, behavioral health navigation, and acculturation support for newcomers learning to navigate a new healthcare system. Our CHWs accompany participants from first contact through ongoing follow-up, keeping each person connected to medical care, social services, and trusted community relationships. The program is integrated into our broader hunger relief, mental wellness, and family wellness work, so every participant has access to wraparound support. Positivo para Vivir's digital reach runs through Bitácora, our Spanish-language health education media platform.

The program was launched with founding grant funding from the Gilead COMPASS Initiative and the Faith COMPASS Center at the Wake Forest University School of Divinity, which together seeded the work in religious communities.